Amma in the Media

When Amma first manifested Krishna Bhava expressing Her divinity in the mid '70s, it was not advertised in the press, and no one wrote a story about it afterwards for the daily news. Still, hundreds came that day, and thousands kept coming. As Amma says, "Know that Amma is the Truth. Amma needs no propaganda. Does the ever-radiant Truth need any propaganda? Those who have purity of heart and thirst for God will seek Amma and reach Her."

That is how it was, and this is how it still is today. Before the papers were championing Amma as "The Hugging Saint," Her devotees and disciples were coming from all over Kerala, India, Europe, Australia and America-it was their thirst for God that brought them to Amma's tiny fishing village, not a write-up in a paper.

Now after 30 years, the press has taken notice. Wherever Amma goes, they seem to follow. And in doing their research, the reporters find a vast spiritual and humanitarian mission that has existed for decades. Amma embraces the journalists and answers their questions in the same way She does any of Her other children. Rooted in Her experience of Oneness, Amma's words are earthy, profound and imbued with a mother's love. In reading or watching these reports, one often gets the feeling that the interviewer has gotten more than they bargained for; they went to Amma in search of a story - and found love.