Category: Clean City

  • Fourth Sunday, Clean Sunday

    As part of the Amala Bharatam Campaign (ABC), the Mata Amritanandamayi Math has decided to observe the fourth Sunday of every month as Cleaning Day with a view to making India litter-free. It is hoped that on this day, everyone will set aside at least one hour to cleaning their surroundings. As a start, on…

  • Cleanliness drive to usher in Kerala s 54th Birth Anniversary

    Amritapuri, October 25th, 2010 MAM is to launch a cleanliness drive throughout Kerala on November 1, to create social awareness about humanity’s debt to earth and nature. Polluting earth is equal to injecting poison into one’s blood. The lullaby that we sing to Mother Earth—our foster mother, to whom we are as indebted as to…

  • Cleaning the surroundings, cleaning the mind

    3 Oct 2010, Tokyo, Japan Every year, Amma’s Japanese devotees in Tokyo celebrate Amma’s birthday with great festivity and ceremony. This year, however, they decided to add a new twist – cleaning up a public park. Ironically, this coincided with Amma’s birthday message {news} about cleaning one’s community. The cleanup took place in Toyama Park…

  • MAM ready to start cleaning efforts

    MAM ready to start cleaning efforts

    Amma announced that MAM is ready to begin constructing toilets, installing trash cans, and leading awareness campaigns for cleanliness in schools, roads, and public spaces, starting in Kerala and expanding to Tamil Nadu.

  • MAM to take up cleaning of schools and public places

    MAM to take up cleaning of schools and public places

    Amma announced that the Mata Amritanandamayi Math (MAM) is ready to lead cleanliness initiatives in schools and public spaces across India, starting in Kerala.